Having one of New Zealand's main attractions within the Bay of Plenty adds to the destination desirability of the region for both domestic and international visitors.
Rotorua enjoys the status of having the highest number of overseas visitors each year with Whakarewarewa being the most visited tourist attraction in New Zealand. The Rotorua geothermal field and its features are a national treasure and require protection in the national interest. Geyser flat, which includes Pohutu, and Prince of Wales Feathers Geysers are considered as 'outstanding natural features'.
The geothermal surface features and unique ecosystems render the Rotorua geothermal resource of high international significance in terms of scientific and conservation values. The Rotorua resource has been studied intensely by international experts and is providing the basis for the evolution of many geothermal models and volcanic and geological theories. The fact that the Rotorua geothermal attractions are visited by many thousands of overseas visitors every year attests to the value to the international public.